One common thread in our internal discussions is that the “orange XML” icon is kind of geeky, and even if we get people to click on it, they often have no clue what all of that “code” is for. Julien Couvreur pointed out that there is no need for the RSS feed XML to look so unfriendly, and he's been using an XSLT stylesheet to render nicely in the web browser.
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Geek Noise.